Allen & Heath Completes Training Roadshow In China

by Frank Hammel
in International News

Nicola Beretta (center) with some of the Beijing training attendeesBEIJING — Allen & Heath recently completed an iLive and GLD training roadshow in China, traveling to several key cities. Organized by Allen & Heath’s distributor, Sanecore, and delivered by A&H product specialist, Nicola Beretta, the sessions were attended by dealers, sound engineers and Sanecore’s technical staff, offering operational training on the iLive and GLD digital mixing systems.

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Sanecore has a total of seven offices strategically located in different areas of mainland China and Hong Kong, including Shenzhen, Beijing, Shanghai, Chengdu and Xi’an. The offices have spacious, well equipped demo rooms, allowing the roadshow sessions to be hosted on site. Approximately fifty people attended each session, which were also recorded for later use.

“I have had great feedback from our technicians and customers, who all gained insight into Allen & Heath’s digital products,” comments Sanecore’s vice president, Tao Zhang. “Sound engineers discovered more mixing tips and tricks, while our dealers gathered more selling points. It was a great success and we hope to make it a regular event.”